I haven't been following the blogging world closely for the last year since I joined mobile, so I just saw today that Google acquired Feedburner, probably last week. What completely drives me crazy is that I pushed for Yahoo! to buy this company two years ago, again and again, and we could just not get over the cost.
So does it matter? Maybe Yahoo! didn't need it... Well, no, I think we missed something. Feedburner fits into the "analytics tools" category that is so appealing to publishers. Yahoo! claims to care about publishers, and yet we do not do anything to engage with the blogging community other than purchasing a ping service, blo.gs.
[sigh]. I won't bother to go into detail about the why's and if's, but let's just say that it's frustrating b/c I feel like Y! missed on a really obvious opportunity.
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